When I moved to Dubai, I noticed an unusual increase in hair loss. After some research, I discovered that the culprit was the chlorine used to treat water and I knew I had to find a solution.
“I wanted to make it easier for people to deal with water impurities affecting their hair and skin.”
I tried countless filters, even importing some, but nothing seemed to work the way I needed. That’s when I decided to create my own. And so, Pure Blue was born—my ultimate solution to tackling hard, chlorinated water in the UAE, the GCC, and beyond.
Sahar – Founder/CEO
We learned from the downfalls of every brand that we’ve tried and has failed us in some way. We made sure to use the finest, most advanced ingredients and found reliable sources for the best-in-market American made KDF 55 to filter a whopping 98% of chlorine, tackle heavy metals and residue from piping like copper, lead, and other impurities and organisms.
We also coupled our first-rate KDF 55 technology with Japanese made calcium sulfate. The result is Pure Blue shower filters, the favourite shower filter on the market. This is also because we made sure to be as inclusive as possible with our design. By creating a shower filter that fits any bathroom thanks to a seamless design that will not stand out and a simple twist-on installation, Pure Blue shower filters have a truly universal design. Wherever you are, no matter your shower type… Just twist it on!
Operating for over 15 years
Shower Filters sold
Customer rating
From our line of water-saving products to our 100% certified recycled packaging, Pure Blue is constantly evolving to maximise our positive impact on the planet and to our people.
Our filters are designed to have cartridges that have a metal mesh to easily pop open, empty out the contents and recycle. The filtration media found inside is also biodegradable and in fact makes for a great plant fertiliser.
Our journey is an ongoing one. Our packaging has seen many changes over the years to become even more sustainable each time. Today, we use 100% recycled material for our optimally designed kraft-paper boxes to have recyclable packaging.
Our product family line is also expanding towards sustainability with a growing range of showerheads that are designed to last while they save you three times the amount of water used in every shower, while still giving you a luxurious showering experience with high pressure.
And we’re still learning, still improving, and still innovating for a more sustainable future.
