YOUR HEALTHY
SKIN AND HAIR JOURNEY
BEGINS HERE…

5/5
100,000+ Happy UsersProtect your shower from hard, chlorinated water with the best shower filter on the market.

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Laboratory Tested – Dermatologist Recommended – Salon Endorsed

98% of Chlorine

Our Shower Filter Removes 98% of chlorine and other heavy metals found in UAE and GCC water and pipes. More than any filter on the market!

Clearer Skin

Purifies and improves skin, protects from dryness, helps pores unclog from scum caused by hard water, soap, and impurities.

Healthier Hair

Helps with hair loss, protects from dryness and hair breakage, restores shine, eliminates dandruff-causing elements.

Quality Ingredients

We use 100% American-made KDF 55 technology and Japanese Calcium Sulfate for unbeatable quality. We are certain of our quality and offer a lifetime warranty on our filters.

Universal Design

Our shower filter is designed to fit any shower type (fixed or handheld shower, we’ve got love for the both) by simply twisting it onto your existing shower unit.

Lasts Longer

Pure Blue refill cartridges last longer than competitors. We also help you with replacement subscriptions and reminders. Pure Blue also offers worldwide shipping.

EACH PURE BLUE CARTRIDGE LASTS

UP TO 6 MONTHS,

BASED ON
2 SHOWERS PER DAY

PREVENT HAIR LOSS
CAUSED BY HARD, CHLORINATED WATER


From right here in the UAE, we set out to change lives for the better…

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The Perfect Shower Pack

Our best bundle yet!

We’ve combined our shower filter with our best-selling, water-saving showerhead to give you the perfect shower experience at 20% off.


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Our shower filter is designed to fit seamlessly anywhere






Why We’re the UAE’s Favourite Shower Filter

Without Shower Filters

  • Dry skin, prone to irritation
  • Hair loss and/or frizz and breakage
  • Heavy chlorine
  • Heavy metals & impurities (hard water)
  • Unknown level of damage

Pure Blue Shower Filters

  • Healthier, restored skin
  • Softer, more manageable hair
  • 98% of chlorine: GONE
  • Metals and impurities: GONE
  • Dermatologist-recommended
  • Universal, seamless design

Other Shower Filters

  • No proven results
  • More chlorine, worse hair
  • Weaker chlorine filtration
  • No proven results with metals
  • Not tested or indorsed
  • Bulky or inconvenient as a showerhead

Why We’re the UAE’s Favourite Shower Filter

Without Shower Filters

  • Dry skin, prone to irritation
  • Hair loss and/or frizz and breakage
  • Heavy chlorine
  • Heavy metals & impurities (hard water)
  • Unknown level of damage

Pure Blue Shower Filters

  • Healthier, restored skin
  • Softer, more manageable hair
  • 98% of chlorine: GONE
  • Metals and impurities: GONE
  • Dermatologist-recommended
  • Universal, seamless design

Other Shower Filters

  • No proven results
  • More chlorine, worse hair
  • Weaker chlorine filtration
  • No proven results with metals
  • Not tested or indorsed
  • Bulky or inconvenient as a showerhead

Our Shower Filters are a Game Changer

Find Out What 100,000+ Happy Customers Have Said. Reviewers Just Like You Are Never Going Back to Hard Water and Chlorine!

Sensitive Skin My son Zakir (3 yo) always had arms rashes. Especially in the summer. My PureBlue filter helped his creams work better. The redness, the same as after swimming pools after his skin dries, is now gone. Less itchy now.

Faiza
Sharjah

Curl Protection Taking care of my curly hair was a nightmare. Especially in Dubai humidity it was frizzy and dull and even flat at the same time. Thank you Pure blue my curls are back and shiny. My hair lighter and healthier. Recommend for all curly haired girls.

Marcy C.G.
Dubai

Hair Loss I recommended Pure Blue for my shower. Now the difference is totally noticeable! The amount of hair left on my hair brush simply speaks for itself.

Clint
Dubai