5/5 100,000+ Happy UsersProtect your shower from hard, chlorinated water with the best shower filter on the market. Shop Now
YOUR HEALTHY SKIN AND HAIR JOURNEY BEGINS HERE…
5/5 100,000+ Happy UsersProtect your shower from hard, chlorinated water with the best shower filter on the market. Shop Now
Laboratory Tested – Dermatologist Recommended – Salon Endorsed
98% of Chlorine
Our Shower Filter Removes 98% of chlorine and other heavy metals found in UAE water and pipes. More than any filter on the market!
Clearer Skin
Purifies and improves skin, protects from dryness, helps pores unclog from scum caused by hard water, soap, and impurities.
Healthier Hair
Helps with hair loss, protects from dryness and hair breakage, restores shine, eliminates dandruff-causing elements.
Quality Ingredients
We use 100% American-made KDF 55 technology and Japansese Calcium Sulfate for unbeatable quality. We are certain of our quality and offer a lifetime warranty.
Universal Design
Our shower filter is designed to fit any shower type (fixed or handheld shower, we’ve got love for the both) by simply twisting it onto your existing shower unit.
Lasts Longer
Pure Blue refill cartridges last longer than competitors. We also help you with replacement subscriptions and reminders. Pure Blue also offers worldwide shipping.
EACH PURE BLUE CARTRIDGE LASTS
UP TO 6 MONTHS,
BASED ON 2 SHOWERS PER DAY
PREVENT HAIR LOSS CAUSED BY HARD WATER
Featured In
MORE ACCESSORIES.
UP TO 6 MONTHS.
Pure has a full line of products that improve every aspect of your showers. All designed for savings and easy installation. Shop Now
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Our shower filter is designed to fit seamlessly anywhere
Why We’re the UAE’s Favourite Shower Filter
Without Shower Filters
Dry skin, prone to irritation
Hair loss and/or frizz and breakage
Heavy chlorine
Heavy metals & impurities (hard water)
Unknown level of damage
Pure Blue Shower Filters
Healthier, restored skin
Softer, more manageable hair
98% of chlorine: GONE
Metals and impurities: GONE
Dermatologist-recommended
Universal, seamless design
Other Shower Filters
No proven results
More chlorine, worse hair
Weaker chlorine filtration
No proven results with metals
Not tested or indorsed
Bulky or inconvenient as a showerhead
Why We’re the UAE’s Favourite Shower Filter
Without Shower Filters
Dry skin, prone to irritation
Hair loss and/or frizz and breakage
Heavy chlorine
Heavy metals & impurities (hard water)
Unknown level of damage
Pure Blue Shower Filters
Healthier, restored skin
Softer, more manageable hair
98% of chlorine: GONE
Metals and impurities: GONE
Dermatologist-recommended
Universal, seamless design
Other Shower Filters
No proven results
More chlorine, worse hair
Weaker chlorine filtration
No proven results with metals
Not tested or indorsed
Bulky or inconvenient as a showerhead
Our Shower Filters are a Game Changer
Find Out What 100,000+ Happy Customers Have Said. Reviewers Just Like You Are Never Going Back to Hard Water and Chlorine!
Sensitive Skin My son Zakir (3 yo) always had arms rashes. Especially in the summer. My PureBlue filter helped his creams work better. The redness, the same as after swimming pools after his skin dries, is now gone. Less itchy now.
Faiza Sharja
Curl Protection Taking care of my curly hair was a nightmare. Especially in Dubai humidity it was frizzy and dull and even flat at the same time. Thank you Pure blue my curls are back and shiny. My hair lighter and healthier. Recommend for all curly haired girls.
Marcy C.G. Dubai
Hair Loss I recommended Pure Blue for my shower. Now the difference is totally noticeable! The amount of hair left on my hair brush simply speaks for itself.
