H2O Pure Blue

YOUR HEALTHY SKIN AND HAIR JOURNEY
BEGINS HERE...

5/5
100,000+ Happy Users
Protect your shower from hard, chlorinated water with the best shower filter on the market.

YOUR HEALTHY SKIN AND HAIR JOURNEY
BEGINS HERE...

5/5
100,000+ Happy Users
Protect your shower from hard, chlorinated water with the best shower filter on the market.

Laboratory Tested - Dermatologist Recommended - Salon Endorsed

98% of Chlorine

Our Shower Filter Removes 98% of chlorine and other heavy metals found in UAE water and pipes. More than any filter on the market!

Clearer Skin

Purifies and improves skin, protects from dryness, helps pores unclog from scum caused by hard water, soap, and impurities.

Healthier Hair

Helps with hair loss, protects from dryness and hair breakage, restores shine, eliminates dandruff-causing elements.

Quality Ingredients

We use 100% American-made KDF 55 technology and Japansese Calcium Sulfate for unbeatable quality. We are certain of our quality and offer a lifetime warranty.

Universal Design

Our shower filter is designed to fit any shower type (fixed or handheld shower, we’ve got love for the both) by simply twisting it onto your existing shower unit.

Lasts Longer

Pure Blue refill cartridges last longer than competitors. We also help you with replacement subscriptions and reminders. Pure Blue also offers worldwide shipping.

EACH PURE BLUE CARTRIDGE LASTS

UP TO 6 MONTHS,

BASED ON
2 SHOWERS PER DAY

PREVENT HAIR LOSS
CAUSED BY HARD WATER

Featured In

MORE ACCESSORIES.

UP TO 6 MONTHS.

Pure has a full line of products that improve every aspect of your showers. All designed for savings and easy installation.
Eco-conscious Shower System
to get cartridge refill reminders and exclusive

Our shower filter is designed to fit seamlessly anywhere

Why We’re the UAE’s Favourite Shower Filter

Without Shower Filters

Pure Blue Shower Filters

Other Shower Filters

Why We’re the UAE’s Favourite Shower Filter

Without Shower Filters

Pure Blue Shower Filters

Other Shower Filters

Our Shower Filters are a Game Changer

Find Out What 100,000+ Happy Customers Have Said. Reviewers Just Like You Are Never Going Back to Hard Water and Chlorine!

Sensitive Skin My son Zakir (3 yo) always had arms rashes. Especially in the summer. My PureBlue filter helped his creams work better. The redness, the same as after swimming pools after his skin dries, is now gone. Less itchy now.

Faiza
Sharja

Curl Protection Taking care of my curly hair was a nightmare. Especially in Dubai humidity it was frizzy and dull and even flat at the same time. Thank you Pure blue my curls are back and shiny. My hair lighter and healthier. Recommend for all curly haired girls.

Marcy C.G.
Dubai

Hair Loss I recommended Pure Blue for my shower. Now the difference is totally noticeable! The amount of hair left on my hair brush simply speaks for itself.

Clint
Dubai

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