Original price was: AED 313.00.AED 281.70Current price is: AED 281.70. All Prices include VAT
Remove 98% of Chlorine
Our Shower Filter Removes 98% of chlorine and other heavy metals found in UAE and GCC water and pipes. More than any filter on the market!
Healthier Hair
Helps with hair loss, protects from dryness and hair breakage, restores shine, eliminates dandruff-causing elements.
Healthier Skin
Protect your hair from damage and dryness by removing chlorine and impurities, leaving it softer, stronger and healthier.
Quality Ingredients
We use 100% American-made KDF 55 technology and Japanese Calcium Sulfate for unbeatable quality. We are certain of our quality and offer a lifetime warranty on our filters.
Universal Design
Our shower filter is designed to fit any shower type (fixed or handheld shower, we’ve got love for the both) by simply twisting it onto your existing shower unit.
Lasts Longer
Pure Blue refill cartridges last longer than competitors. We also help you with replacement subscriptions and reminders. Pure Blue also offers worldwide shipping.
Rejuvenate your hair and skin
Our Shower Filter Is Designed To Fit Seamlessly Anywhere. Our universal adaptors fits to all handheld shower head and rain showers.
| Weight | .5 kg |
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Shower Head
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Lhea –
I heartily endorse this item. This shower filter was wonderful. I moved to Dubai in December 2021 and noticed that my hair was falling out and breaking easily whenever I used a comb. I also noticed that I had been getting breakouts ever since I arrived, which led me to realize that the excessive chlorine in the water in the Middle East was the cause. After using the filter, my hair shines and is healthier once more, and the frizziness is significantly reduced. Installation was so easy
Anonymous (verified owner) –
I moved here 3 months ago and already lost 30% of my hair, I noticed my hair is also very dry here. I haven’t using the shower filter for a long time, but I can instantly feel the difference. My skin is not dry anymore, my hair is also not too dry and less hair fall. Best investment in UAE so far 👍🏼
Amy Asadi (verified owner) –
JITTO GEORGE –
You can actually feel that the water is softer and my hair certainly feels a lot better after using it. I would definitely recommend it!
Anonymous (verified owner) –
Amazing, my skin came back to normal after one shower
TAREQ Rumman (verified owner) –
Easy to fix and very good Service (benefits can’t see a difference yet on skin or hair ) but hope soon it will make a difference
Ali (verified owner) –
It has been 2 months I bought this product and I see less hair fall specially my hairs got it’s shine back. I am sure the result will get better and better with the time. I must appreciate their website design especially the video for installation that helped me easily fixing this.
Zaha –
As with everything else, results take some time before you can see them. But you definitely see them!!
Richard Elkhatib –
Highly recommended. Our hair and skin definitely feel different and I highly recommend Pureblue not only for yourselves, but also for your loved ones as well. This holiday season buy all your gifts from PureBlue and you won’t regret it
Kevin B. (verified owner) –
Having used other filter products to combat the water here in the UAE this Pure Blue shower filter is neat easy to fit and am now noticing the difference with hair and skin really pleased and the purchase process online excellent.
Sneha Vijesh (verified owner) –
Loving it. It helped me with my eczema too.
Bordie Clark –
Nice Product
shweta –
Yes, our filter is designed in a way to remove teh chlorine and harsh water particles
Charles –
Amazing productn changed my life. My hair is now shinny and looking healthy for the first time ever
A must product for daily use
Adel M. –
It did make a difference so the brand fulfilled its promise! I love the packaging too and the price point is excellent!
admin (verified owner) –
Value for money, your health and the environment!
Charles –
Got it as a gift for Christmas and what a gift. My hair has changed completely, became so soft and healthy. I don’t need to buy this expensive shampoo i was using, changed my life!
lessani@gmx.com –
I have been using pure blue for over 10 years and absolutely love, my hair was a nightmare when i first moved here and your filter go it back to its healthy state. i recommend it to friends and family all the time. Thank you for making such a great product.
chiara palieri (verified owner) –
This filter saved my hair in KSA. I lived in Dubai for 7 years, but the water wasn’t nearly as hard as in Riyadh. Recommended to anyone!
Richard Neville (verified owner) –
You can actually feel that the water is softer and my hair certainly feels a lot better after using it. I would definitely recommend it!
melissa ghattas (verified owner) –
I purchased pure blue about 3 months ago & I can definitely feel the difference with my hair & skin. I feel that my skin is softer & my hair is slowly beginning to regain the thickness it use to have. I can’t imagine now showering without this filter. I love it! Thank you
Sarah P. –
I’ve been using this for 5 years and I love it. I am glad you’ve invented this product especially here in the middle east the waters are harsh for the skin. Good job guys. Keep it up!
anupvu (verified owner) –
Its been over 3 months since I’ve been using the Pure Blue shower filter and I must say it has done a world of good to my skin. First of all the water feels gentle on the skin and to top it up the hair fall has also decreased drastically. Great product. Will definitely recommend. Thanks
laurenegabin (verified owner) –
I bought 4 days ago this filter. And for the first time in my life , i could stay 3 days without washing my hair ! ( my hair are so oily that i have to wash them every day )
too early to say but i think i won t be able to live without this filter and actually i m buying now 3 more filters for my family!
Anthony (verified owner) –
Exactly what I was looking and hoping for! The design fits in seamlessly to all of our chrome shower fittings, as well as under the kitchen sink to help wash the dishes.
The swivel on the device is enough to manoeuvre around any other fittings, , while the elbow extension was more than enough to fit the filter around the bottom of the sink.
Bought 2 for my shower and kitchen. Will 100% buy 5 more for the rest of the house
Sahit Rai –
As I’m having heavy hair loss and scalp itch due to hard water ….
Would you guys suggest me to buy this product.
Will it make difference???
Elizabeth Shearer –
Having arrived in the Middle East in February 2018, i noticed my hair was much thinner after around 6 months, my friend told me about H20 Pure Blue and telling me it was the water which had affected both my hair and nails. We both bought a filter and cartridge. I am absolutely amazed at the difference this has made, since installing the filter ( about 5/6 months ago) the difference in my hair and nails is absolutely amazing. Even when i go back to the UK, i will be buying this for my shower there. It is a must have. I love it!!!
Zainab Hussain –
Very happy with the Pure filter! I’ve been using it for a year now and have seen a huge difference, less hair fall and dryness. Highly recommended.
Muhammad s –
it brings ocean blue water, with immaculate quality of pure water.
Satisfied with the product.
Ruben (verified owner) –
I bought pure blue after recommendations from friends, I really liked it and now I am ordering the refills filters so that means it it is worth buying.
Seleha Lockwood (verified owner) –
I was advised to get this by a friend and my hair feels softer and stronger.
UJWAL (verified owner) –
I am using this product since 2017, the shower filter helped me to prevent the hair loss, i highly recommend this product for your hair and skin problems. Cheers !!
Radhika Kotwani (verified owner) –
Amazing product.very helpful !!
Zohaib (verified owner) –
The product really good unlike other products in the market which just claim the benefits.
It’s been around 1 years I have been using the shower filter at my home and whole family is happy with the usage and for my kids…
rohit3884 (verified owner) –
We installed pure blue filter a year back and the hair fall has reduced to a large extent since then. Thanks for the great product 🙂
admin (verified owner) –
Hi Alaa water pressure drop is an indication that you need to change your recharge filter typically you need to change it every 6 months
Alaa Saleh (verified owner) –
I have bought it for more than 6 months now. The filter is fine i think it’s changed the texture of my hair. The problem i have with it is the water pressure. I feel like after using it for quite sometime now it has slowed the water pressure which made me think that i need to clean it or change it for all it matters. But i don’t know how i can fix this water pressure issue it has caused now without getting myself into buying anything else. Don’t know if anyone suffers from that same issue as i do.
davidlecea (verified owner) –
The itch in my scalp is gone since I installed the filter.
Amal (verified owner) –
I lovy this product everytime i shower my skin feels smoother and my hair became healthier and silky , would purchase the replacement again !!! Great product
walid.mnif (verified owner) –
I was recommend this product by a friend. Since I bought it, i can see a real difference. My hair is healthier and falling less. Thank you Pureblue,
glitzerlubon (verified owner) –
I contemplate to buy Pure Blue for a year and then I finally succumbed to purchasing it. I am elated. Purchase done was swift via its own website. I got mine the very next day.
Installation was pretty easy. After one month of trying out this product, I found my skin was not dry like before and especially my hair is not greasy and oily. I remembered I went on almost four days without showering my hair. I could go on for another day or two but this just shows how much it does to my hair. On top of that, I air dried my hair and it was very smooth without me putting my leave-in conditioner.
Easily one of my smart purchase this year. No more oily hair and dry skin. From one extremely happy customer!
bibincjoy (verified owner) –
Two weeks before I was discussing about the water quality we get from tap water and the chlorine smell, which is severe at times. My daughter’s friend’s mother recommended this product, which she has been using for years now. Decided to give a try.
I would say, this product is innovation to the best. Easy fixing and easy to replace cartridge. Could notice the difference in the quality of water quite well. I think we are satisfied. Great product with simple design. Value for money since it should last for 6 months as claimed by H2OPureblue.
But, I would suggest to reduce price so that it could be affordable to many.
Thanks, Bibin
bibincjoy (verified owner) –
Two weeks before I was discussing about the water quality we get from tap water and the chlorine smell, which is severe at times. My daughter’s mother recommended this product, which she has been using for years now. Decided to give a try.
I would say, this product is innovation to the best. Easy fixing and easy to replace cartridge. Could notice the difference in the quality of water quite well. I think we are satisfied. Great product with simple design. Value for money since it should last for 6 months as claimed by H2OPureblue.
But, I would suggest to reduce price so that it could be affordable to many.
Thanks, Bibin
Defne Egeli –
İ just got the product to use it for showering my baby. So far i am loving it. The service is good, you get the delivery the next day.
Dima –
منتج أكثر من رائع
شكراً على سرعة التوصيل
التركيب استغرق حوالي دقيقة واحدة. وأجمل شيء أنه ما أثر على ضغط المي
بدأت استخدمو من 3 أسابيع وشعري أنعم والتجعيدات أقل وبشرتي مرتاحة وما تحسست من وقتها
تسلم ايديكون فعلاً شغل رائع وخصوصي بجو الخليج المتعب للشعر والبشرة،
حتى انو رائحة الكلور اختفت من الماء
بنصح فيه كل مين عم يعاني من مشاكل البشرة والشعر
Lina Jarad –
I have been using this product for the past 3 years and I really like it. It is super easy to install and change the filter. When I moved homes I forgot to change my filter for a while and noticed that my hair fall increased and my skin was not as smooth. When I finally got to replacing the filter, I noticed results within weeks, amazing! Highly recommend it.
Simba –
I love it ! have always had problems with my hair loss and now i shower way more confidently!
Joanna –
It’s now 6 yrs and I’m still using your shower filter, after moving out of UAE to Thailand the water situation is the same and I couldn’t imagine not having the H20 Pure Blue filter in my shower. Thank you for the quick response on my inquiry for the installation with a rainshower head as well, it was easier then I imagined.
Leah van Dooren –
Having lived in the UAE for over 20 years I have always really struggled with the quality of the water here and the effects it had on my skin and hair. Only since I bought this product has this problem gone away! It really made a huge difference not only to me but to my family and I couldn’t recommend it more! Not only do I love the product itself but I am also extremely happy with the service, efficient and reliable I have never been disappointed! A definite must for anyone living in the UAE your body will thank you for it!
Fedaa Abou Shahen –
Yet again I bleached and coloured my hair and I thought I’d have to suffer split ends again and cut my hair…. but since I’ve discovered this product 5 showers in and my hair is maintaining its moisture and I absolutely love it!!! Can’t believe I’ve lived without it so long!!!
Really really looking forward to other household line products as well!!!!
Andy –
The quality of the filters are ok and I think they really improve the quality of the water, particular in Riyadh where all the water contains chlorine. Als the deliver from Dubai is always on time and quite fast.
Anastasios Kelekis (verified owner) –
I used H2O pure blue filter for almost 2 years and the results are visible, no hair loss now.
Thank you Pure Blue for the great results!!!
Wendy Walker (verified owner) –
Thank you Pure Blue, after ordering on-line was so pleased it arrived the next day & could pay cash, I installed it immediately & after my 1st shower noticed my hair was shiny & so soft which I have not felt in 3 years of living here.
I also noticed before installing Pure Blue, after I had showed my eyes were bloodshot, since Pure Blue I know longer get red eyes. Amazing product also hoping my hair loss will reduce.
Sheree G. (verified owner) –
After being in the U.A.E. for almost a year, we were told it was necessary to get a shower filter. It made sense due to the fact that I had unusual face break outs and clumps of hair falling out. It was definitely frightening. We had purchased one through a hypermarket, unknowing that there were others out there. My face cleared up, but my hair still felt like straw and was falling out at an alarming rate. Due to extensive research, we came across PureBlue. Upon immediate installation, you could smell the difference in the water. Its been a few months now, and my hair, and skin is softer and have less hair loss. Thank you Pure Blue!
Leah Van Dooren –
Before I started using H20 Pure Blue products I struggled daily with hair loss, hair damage, and dry skin, but now all these things are a distant memory! With the best customer service, personal care from the minute you pick up the phone to the time of installation, this product is a must have and the best you will find in the GCC! A huge thank you to the team at H20 Pure Blue, I now love my hair, and so does my husband and my son! A brilliant investment and a brilliant company!
admin (verified owner) –
Hi Natasha,We are really sorry to hear you’ve had a bad experience with our product. Was there anything, in particular, you feel like we could improve on? Thanks.
Shahid Shamir –
I visited so many local shops and have seen local filters, I dont want to take name but i was not convinced bumy their customer services. Then one day i come across on H2Opureblue website, one thing can say “they know what they are selling” company staff is very cooperative and well informed, they answered all my quiries and helped me to take Good decision for my physcial and Spiritual health. I ordered my filter today. Hope it will meet all my expectations. All the best H2Opureblue team. Regards Shahid Shamir
Shahid Shamir –
I am on my way to expand my consciousness and detoxing my body, being vegan was my first choice, even then I was always conscious about my shower quality then googled a lot about shower filters and visited many shops to buy filter but I could not convince with product and customer services. One day I come across with H2Opureblue website, thought to call them, I must say one thing “H2Opureblue team knows what they are selling” the way they gave me services over the phone, made me comfortable to analyze in all aspects. I really appreciate their team and will pray for company growth. Meantime I placed my order, hope it will be life changing experience from my hair, skin to spiritual growth. Wishing best of luck.
nishima (verified owner) –
It was a right decision to purchase the Shower Purifier.Its a MUST if u stay in Dubai to save your hair and skin!
Valia –
Pure Blue is a total must for anyone living in Dubai. I struggled with severe hair loss and dry skin no matter how many beauty products and diet supplements I used for months and it only stopped when I finally purchased Pure Blue. I have been using it 3 months now and the difference is huge, I highly recommend it!
admin (verified owner) –
Thank you, Mariana.
Mariana –
H20 Pure Blue customer care is one of the best services I´ve dealt with in Dubai so far. I´ve talked to them in several occasions interested in purchasing their filter, I wanted to know how it works and can help my skin (I have sensitive skin and water in Dubai is not helping to solve it). They have given me the required information quickly and in detail. I´m grateful for this, and I honestly believe it´s key for a company to success not only the quality of the product but alos how their external communication and customer service works.
Thanks,
Mariana
Nehal –
Perfect Tool , helps alot
Martha (verified owner) –
THanks to all fantastic reviews I am sure I have a good product in hand. But, after using the purifier for about 2 weeks I haven’t felt any difference. Not that I need to, I didn’t have any problems really. Skin and hair are fine. It is just a good feeling that my son has clean and better water for his bath and shower now and in the future.
Rafik –
I have noticed the first month that there is something wrong with a water in Dubai. Specially, when i start to loss hair and having a very dry skin after shower So i have decided to Google my issues, and i found that i am not the only one ! Hopefully, there is a solution : PUREBLUE. After all the good reviews, i’ve decided to give iit a try even if i was skeptic. Well, after the 1st shower with the filter , it is the WOW effect! It really works! . I can immediately feel the difference on my hairs and my skin, very soft. Weeks after weeks , i have improved the quality of my skin and my hairs. Decrease hair loss dramatically is the key point. As Business Travel, i always take it with me everywhere, thanks to his compact design and easy installation . In Doha, Kuweit City, Mumbai, PureBlue is my loyal companion.
Abbas –
After moving to Dubai, my wife experienced a severe hair loss. Pure Blue has arrested the hair fall to some extent. Moreover it is always good to use filters in this part of the world where the chlorine content is comparatively high.
Malak –
I am so happy that I made the right decision to purchase the Shower Purifier, and I believe my hair got better . I can’t tell you how many times I told my friends and family members. Really it was the perfect product 🙂
Thank you Pure Blue
Faihaa Mohamed Ismail Ahmed –
the shower purifier helped me in reducing the hair fall and the dryness of my hair. I would recommend it to all my friends
Jessica –
Since moving to the UAE 18 months ago i have been experiencing terrible hair damage and hair fall. I bought this shower filter 6 months ago after trying 2 other brands and I’ve noticed my hair has now stopped falling out and feels much healthier. Definitely recommend trying this filter!
Ayman Fattal –
My husband was suffering from sever hair loss. A friend suggested I use this on my shower and u like most products that promise and don’t deliver, this actually worked. Hair loss has stopped. Wouldn’t live without it.
Ashley –
The delivery was very fast and efficient and could even pay by cash. I noticed a great improvement in my hair since using. Will be buying a replacement cartridge soon!
admin (verified owner) –
Thank you Bhawna. Our price has only ever increased once in 5 years, from 250 AED to 299AED, which we still see as being great value. We are glad you feel the same.
Bhawna –
Have been using the filter for a few years now. The price keeps on going up but it is still worth the investment. I like supporting local businesses like yours. The replacement cartridge is easy to fix. Keep it up guys!
stephanie (verified owner) –
Have been using this product now for a couple of years and you can’t certainly tell the difference. My hair is soo much more shiny and no longer dried out. We have one in all our showers!
Kayleigh –
after arriving in Dubai and realising the horror that my hair was falling out, and on top of that my skin was getting so dry and blotchy, pure blue shower filters was recommended to me by a friend. I haven’t looked back since, they lessened my hair loss and my skin is perfect! I recommend this product to many people! You won’t be dissappointed!
Kris (verified owner) –
Love the product and can’t imagine not using the filter now! I could see the difference almost from the first try.
Jo –
I bought the pure blue shower filter after I had been in Dubai for about three years. I ordered online and the filter was delivered the next day. I was experiencing a lot of hair fall and after a couple of washes I noticed an improvement. Within a couple of months I could see my hair had recovered significantly. I wish I had known about it sooner.
Jo –
I bought the pure blue shower filter after I had been in Dubai for about three years. I ordered online and the filter was delivered the next day. I was experiencing a lot of hair fall and after a couple of washes I noticed an improvement. Within a couple of months I could see my hair had recovered significantly. I wish I had known about it sooner. I recently had a baby and I only bath her in water that has been through the pure blue filter.
Regina –
I used this PureBlue shower 3 years already, it’s really help me to prevent loss hair. My hair and my skin much much soft and healthy.
Thanks to Pure Blue!
Sunita –
I bought Pureblue based on a colleague’s recommendation to get a shower filter. Noticed softer water that was devoid of the typical piped water smell. Also took care of an itchy scalp. After around 6 months when we thought of replacing the filter, we removed the cartridge and shook it about in a basin full of water. Was shocked to notice the muddy rust coloured water that kept coming out even after 3-4 minutes of a vigorous dunking. That gunk could well have been on the scalp rather than in the sink. Thanks pureblue.
Susan –
Who knows if you losing less hair, but I’m certainly seeing g a lot of new hair growing! Happy with the product!
khaled moustafa (verified owner) –
This product is a life savior, it reduced my hair loss since i started using it. Even noticed a big change in the quality of my skin.
It is a must have product for every house in Dubai.
Tariq –
My hair was falling out in clumps…I didn’t think the water had anything to do with it, but since I ha be started using Pure Blue filters my hair is falling much less. This is obvious because before my tub would get clogged with hair so often but lately it hasn’t happened for months !
Vineet Kakkar –
The product really works unlike other products in the market which just claim the benefits. It’s been around 3 years I have been using the shower filter at my home and whole family is happy with the usage. Keep up good work !!!
Kay –
When I first moved to Dubai I found that my hair felt dry, straw-like and unhealthy after every wash… Until I purchased a Pureblue filter. Immediately my hair felt much softer and stronger. It’s the best purchase I’ve made since I’ve been here.
Thanks Pureblue!
Majic –
I see this product before with ny freind and he was happy with it and advise me to get one ro save my family health.
Thanks pureblue
Zainab Khalid –
I bought “Pure Blue” shower purifier about an year ago after I started suffering from major hair loss following my delivery. Strands of hair would just fall into my hands when I showered or combed my hair, blame the UAE water. Nothing was working. I tried every product available in the market to help my situation but in vain. In my desperate situation, I started considering hair implants when I came up the Pure Blue website and viola. Since then, I kid you not, the life of my hair has CHANGED. I ordered the shower purifier straight away from their website. Delivery of the product was fast and the procedure was smooth (they have COD), installation was easy and they have video installation directions too.
Once I started using it, I saw a difference immediately in my hair. My hair started to fall less and less at every shower. Now, after 1 year i swear by the Pure Blue shower purifier and just get my replacement cartridges when I feel my hair fall starting again. I love this product and recommend it to any one who is worried about hair fall. THUMBS UP